Trustmarks — How Trustworthy Are They?
Security and Privacy
Many people, when shopping online, will look at the sites they visit for signs they can be "trusted".
Econsultancy reported that a Cybersource survey found that 85% of UK online shoppers look for signs that the website they are thinking of buying from is secure, so clearly it makes sense to build trust with your site visitors?
How Trustworthy Are Trustmarks?
As mentioned above trustmarks are one way eCommerce site owners use to show their site is trustworthy. But how relevant are trustmarks and can all trustmarks be trusted?
We've also recently come across a website called Trust Mogul (www.trustmogul.net) which is selling a plugin that allows site owners to generate their own trustmarks. The site doesn't have to undergo or pass any tests to generate and display the seals, they simply have to install a plugin and activate it! Clearly cases like this and businesses that use these type of methods to "generate" trust may not be as trustworthy as they first appear!
The old addage is true, "Buyer Beware". When looking for signs that you can trust an eCommerce site it's vitally important to carry out due diligence - don't automatically place your trust in trustmarks!