HTML Email Design & Coding

Working with the latest industry knowledge and cutting-edge distribution and reporting tools, Web Dandy design effective, responsive and technically robust email newsletters and campaigns that deliver incredible results.

Design

Emails are professionally designed with your brand in mind and to ensure your message is always delivered with impact. We will work closely with you and employ tried and tested techniques for getting your message across effectively. A preview of the email will be sent to you for approval.

Coding

HTML emails are coded to be responsive so your email layout adapts to desktop, tablet and mobile devices. Email is slightly more complicated than websites and there are some exceptions to the responsive rule e.g. the Gmail app for Android will only show a "pinch and zoom" version of your email template.

We can build your email template to integrate with one of the many email software platforms (ESPs), allowing complete customisation to remove, hide, edit, drag or duplicate the sections in your email template. Choose from Campaign Monitor, MailChimp, iContact, DotMailer, Vertical Response, Lyris or your choice of ESP. Please contact us for a quote.

Testing

Making sure your HTML email works in the many different email clients out there is the most frustrating part of sending email campaigns. Our design and spam testing tool tests your design in more than 20+ of the most popular email clients like Apple Mail, Lotus Notes, Outlook 2000, Outlook 2002, Outlook 2003, Outlook 2007, Outlook 2010, Outlook 2013, Outlook (Firefox & Chrome), Yahoo Mail (IE, Firefox & Chrome), Gmail (Firefox & Chrome) and mobile email clients like iPad, iPhone, Android and Windows Phone 8.

Most of the popular email clients enforce image blocking and preview panes these days. Not only will we take screenshots of your design, but we'll take multiple versions with images on, images off and even how your design looks in the horizontal or vertical preview pane.

Instead of just scanning your content for 'spam words', we'll pass your email through real spam filters. We'll also run your email through a number of key spam firewalls - the gatekeepers for most ISP's and large corporations.

Can I Do This For Myself?

Yes, but you'll need to create test accounts at all the free ISP's above like Hotmail and Yahoo, sign up (and pay) for other ISP's like Earthlink and Comcast, set up a few virtual machines to cover different operating systems and purchase and install each of the spam filters we test in.

Or, we can do everything for you.

Database Setup

We set up your subscriber database - easily exported from your contact management or address book program. We can also provide a subscribe form for your website. Please note: we can only work with clients who guarantee their lists are 100% opt-in. Please read and ensure you comply with our anti-spam policy.

Delivery

Your emails are sent at a day and time of your choice. Emails can also be addressed to the recipient in the body of the email or in the subject line - improving the response rates for your campaigns and building rapport.

Powerful Reporting

You'll be amazed at the level of detail in our comprehensive statistics software. With secure online access to your own private campaign reporting system, you can track in real time via colour-coded tables, pie charts and bar graphs, exactly who opens your email, who clicks each link, which addresses bounce, and so on.