What is Neuro-Linguistic Programming (NLP)?
NLP looks at the way in which we think and process our thoughts (“neuro”), the language patterns we use (“linguistic”) and our behaviours (“programming”) and how these interact to have a positive (or negative) effect on us as individuals.
Definitions of NLP
The co-creators of NLP defined NLP as follows:
“NLP is an attitude which is an insatiable curiosity about human beings with a methodology that leaves behind it a trail of techniques.” Richard Bandler (co-creator of NLP)
“The strategies, tools and techniques of NLP represent an opportunity unlike any other for the exploration of human functioning, or more precisely, that rare and valuable subset of human functioning known as genius.” John Grinder (co-creator of NLP)
NLP can also be simply defined as a collection of a wide range of methods, techniques and models which create an understanding of thought process and behaviour. Understanding these techniques can bring about a positive change in you and others.
So What Does NLP Have To Do With My Website?
Your website is the all important window on the world. It defines your business and first impressions are instant. Remember the appeal of a website is not just the visual content (how it looks and feels to the visitor) but also how it reads. If the content doesn’t appeal, people won’t stay on the site or engage with your website message(s).
By using subtle NLP business techniques, the content can be written to appeal to everyone, regardless of whether the reader is more visual, auditory or kinesthetic. Visual learners have a preference for seeing (think in pictures; visual aids such as overhead slides, diagrams, handouts, etc). Auditory learners best learn through listening (lectures, discussions, tapes, etc.). Tactile/kinesthetic learners prefer to learn via experience—moving, touching, and doing (active exploration of the world; science projects; experiments, etc).
Making sure you appeal to as many readers as possible is important in any marketing communication that you write because if you only write to appeal to one type of person, you immediately lose two thirds of your audience, it’s that clinical.
NLP Website Content
How many times have you heard the phrase “Content Is King“? Website content is more than just words on an html page, it has to be compelling and persuasive.
Website content and the way it’s written has always been an extremely important part of building your website. The process of writing quality, search engine optimised content while delivering the RIGHT messages in the RIGHT way is a balancing act that takes time and effort. If done well the results can be immensely rewarding. Well written, focussed, message driven content attracts (and keeps) the search engines and site visitors coming back and will greatly benefit your business.
NLP A Serious Consideration
Applying NLP to your website content/message should be a serious consideration for all website owners. For more information on NLP and applying it to your website content, please contact us.
