SEO & Copywriting
Web Dandy offers on-page SEO including pagespeed optimisation, keyword research and SEO copy. We work with many of our Kent and London clients to establish their sites in the search engines both locally and nationally.
One of the ways to improve website search engine optimisation is to ensure your site loads as quickly as possible. There are a a number of ways of doing e.g.
- Optimising and compressing images will save web bandwidth and storage space and dramatically improve your website's load times.
- Minifying HTML, CSS and JS.
- Enabling compression of files which can reduce the size of page files by up to 60+%.
Utilising Google's PageSpeed Insights we test your web pages and where possible make the necessary changes to improve your site download speed.
On-page optimisation involves building and developing the content on your website in the form of on-page content, articles, blogs and press releases. Up to date, relevant, unique, informative content attracts site visitors and the search engines. It's therefore important to update and add to your site content on a regular basis.
When we are writing copy for our clients we go through a process of identifying the "right" keyword phrases customers are searching for on the web. SEO copywriting is a balance between writing for your site visitors and the search engines. It's all too easy to write keyword heavy and repetitive copy/content which will neither please the search engines or the people visiting your site. It's important to ensure that website content flows naturally, makes sense and is interesting, all the while ensuring that it's relevant and search engine optimised. No easy task!
Anyone who has a website will tell you, copy is one of the hardest aspects of developing, maintaining and building a website. Equally important is keeping the content fresh and new. Get it right and reap the benefits, get it wrong and your site will not be successful.
At Web Dandy we understand what works for the search engines and delivers a rewarding experience for your site visitor.
Copy Proof Reading / Editing
Spelling and/or grammatical mistakes can leave your website visitors with a bad impression, which in turn can cause harm to the credibility and reputation of your business. It's therefore important to make sure that your copy is not only engaging but that it's checked for spelling and grammatical errors.
If you're happy to write your content but want someone to go through the copy, to detect and correct grammar and spelling errors, we can provide this service for you.
"First Steps" SEO Review
Already have a website but it's performing badly or dropped in the rankings? We can review your site and let you know what on-page issues there are with regards to SEO and make recommendations on how to improve your site. We can also carry out any remediation work that's required to get your site back on track.
Off-page optimisation refers to those tasks which happen away from your website. This is achieved by increasing the number of links to your website from other relevant websites. Off-page SEO is also known as Internet Marketing i.e. marketing your website to other relevant websites.