Once Your Website is Launched…

Your new site has been designed, coded and launched. So what’s next?

Once your site is launched the process of getting your site ranked in the search engines is just beginning. Now you need to start putting your website SEO strategy into place.

This should include:

• Monitoring your placement in the search engines for your chosen keyword phrases.
  Monitoring your SEO is vital. Search engine results change from week to week. You should check your website ranking in two ways:
• Using a stats package e.g. Google Analytics to show you the amount of traffic coming into the website, where users found your site, what pages are the most popular and least popular and which keywords users are searching for.
• Searching for your keyword phrases to find out how your site is doing and how well your competitors sites are doing. There are a number of free automated tools which allow you to check your site’s rank e.g. Rank Checker (a rank checking tool for Firefox) or online using sites like SEO SERP.
• Adding new pages and quality content (ensuring your copy is search engine and site visitor optimised).
  Update your site frequently with new search engine optimised content. This can either be done by adding new pages to your site or by blogging and adding new articles which are relevant to your site and which provide the search engines and your site visitors with quality, informative content.  Find out more.
• Building links into your site.
  Link building should form a very important part of your site’s SEO. In simple terms each link you build into your site is a “vote” for your site. Unfortunately link building is time-consuming. You should consider the types of links you want to get for your site e.g. one way links are preferable, links from sites which are relevant to your site, links from good neighbourhoods. Find out more.
  

SEO An On-going Process

Search engine optimisation is an ongoing process that should be closely monitored month by month.

Make sure you put enough time aside each month to add new content or establish new links into your site.

As we’ve said before it can take time but you will reap the rewards in the end.

Need Help?

Too busy to carry out your own SEO? Contact us to find out about our SEO packages.