Business advertising is changing with many businesses moving away from traditional media like the Yellow Pages and newspapers which aren’t as effective today as they were in the past. Instead the use of other platforms like social media are taking precedence.
Sites like YouTube are now more important than ever in businesses marketing strategies.
What’s The Point Of YouTube?
YouTube is a video sharing site viewed by millions of people every day. It allows people to upload and share video clips on YouTube.com and across the Internet. YouTube can provide a very effective way of driving traffic to your business. Many companies are now using web videos to reach out to current and potential customers. They’re building more personal relationships with their client base and reaping the benefits of this creative indirect marketing strategy.
Setting Up Your Business YouTube Channel
Setting up your YouTube channel is actually quite a simple process:
Username
Start off by signing up with your email and creating a username (channel name) for your business. Your channel name should be keyword rich and include your brand name if you want to be found for brand searches. Spend some time thinking about your username – it’s important.
SEO
YouTube can also help boost your SEO. If you spend some time ensuring your videos are search engine optimised i.e. use titles, descriptions and video tags that are keyword rich, and include links to your website you will start to see good search engine results.
Create Good Video Content
Make sure you have at least 3 videos at the launch of your channel, and continue to add videos on a regular basis. The more quality videos you create the more likely you will keep your visitors interested and engaged as well as gain popularity and visibility in the YouTube search results.
Video Length
Make your videos no more than a couple of minutes long and don’t forget your call to action. Once the visitor has watched your video what do you want them to do next? By adding a call to action you will also benefit when someone shares your video by placing it on their website.
Use Promoted Videos
One of the most effective PPC areas of YouTube is promoted videos which can help you to drive traffic to your channel. The concept of promoted videos is broadly similar to regular PayPer Click (PPC) search.
Link Your YouTube Channel
Use your other forms of marketing e.g. your Facebook page, twitter account and website to link to your YouTube channel and vice versa e.g. post videos from your YouTube channel on your Facebook page.
Social Media Policy
Negative comments can harm a brand. Consider how you are going to respond to poor feedback. If you’re not sure you’ll have time to respond promptly or you simply want to retain the control, consider disabling the comment option.
Insights and Analytics
With any marketing tool it’s always a good idea to use analytics to find out more about your visitors. With YouTube Insights and Analytics you can identify where your channel visitors came from, how they found your videos and which videos they liked or didn’t like. You can then use this information to improve your campaign targeting and video content.
YouTube is one very powerful place to advertise your business. Videos can be a great way to talk about your business or products. If you are interested in more information about setting up your own YouTube contact us.
